Telemarketing is one of the fastest response-generating marketing strategies adopted by most organizations. Telemarketing can save your company from failing to deliver good customer service which ultimately ends up creating a deficit in your revenue generation. Being able to master effective telemarketing requires a lot of learning and expenditure as such learning is only possible through trial and error. The alternate approach to this is hiring someone who specializes in conducting these kinds of operations which require experience and expertise. Taking help from telemarketing or telesales outsourcing companies is the easiest way to handle complex issues while providing real value. Deploying an experience and professional outsourced team can help startups expand their business in a cost-effective way.
Smart startups are always looking for ways to eliminate costs through smart budgeting. Prudent budgeting allows startups to invest in the aspects that need more attention and focus-such as acquiring technology or employee appreciation. Outsourcing call centers allows businesses to utilize their time and resources in the aspects of business that require re-focus. To do so, businesses recruit an external agency to staff and manage their telesales or marketing from a different location. It then becomes the responsibility of an outsourced agency to hire and train its employees to enable them effectively handle all communications with the clients of the hiring company.
There are many benefits to telemarketing outsourcing that side with the idea of outsourcing these services. Below are a few benefits that must be considered while making your choice of in-house versus outsourced services.
1. Low Costs
One of the most plausible reasons for outsourcing is that it vastly cuts down the cost. The cost of having in certain foreign nations, such as Pakistan, which is a common choice for outsourcing, is much lower than that of US-based or European countries. These countries have staff available with specialized skills who are willing to work at reasonable wages.
2. Saves Time
There is a full lengthy process of establishing an in-house telemarketing department involving interviews, training, and orientation that usually takes longer than the expected time. All this process is directed towards ensuring that the hired team has all the necessary skills to handle interpersonal communications, sound knowledge of the company and its products, and a knack for solving problems. An outsourced call center takes all this weight off your shoulders enabling you to focus your time on other important tasks.
3. International Expansion
Most startups consider the idea of international expansion to stretch their reach to an expanded business market. In such cases, it is helpful if those call centers are placed across the borders in countries or close to countries where you’d eventually want to expand your business. If not so, it is important to at least have employees who can speak the same language as spoken in the countries of your business interest.
Outsourced agencies have staff working for you as and when you need them, unlike full-time employees. For a startup company with shifting needs, an outsourced telesales department can swiftly meet those needs without having to pay overtime. Employees from Outsourced telesales companies will instead be paid for the number of hours they spend working on the phone.
5. Round the Clock Customer Service
Round-the-clock customer service is the normal expectation from customers. However, the cost of giving 24/7 services is highly costly as it involves paying upcharges to local employees for working overnight shifts. By having a workforce from a different time zone, a business can be available to customers 24 hours a day to give coverage to their needs. As the international employees will be working during the daytime, the time zone difference will save you the extra cost of night shifts.
6. Transparency and Feedback
Having in-house telemarketing makes you focused on a straight reporting line providing statistics on the number of calls made per employee and the numbers of leads sought. On the other hand, Outsourced telemarketing services provide transparent reports with useful data including data on potential opportunities and other metrics that are critical to your business. Telemarketers spend ample time profiling clients and filtering data. This also allows them to know their potential customers well before they call them and sift the genuine opportunities.
7. Return on Investment
The main function of the telemarketing function is to generate a return on the resources invested in establishing a business. Telemarketers find new revenue streams by nurturing relations with potential clients and establishing new business contacts. Careful calculation of your return on investment is necessary to know if the project is profitable. By having an outsourced telemarketing department, it is easy to determine if the return is worth your investment in the project, and how much more sales would generate enough return on investment to reach your revenue goals.
All these benefits need to be taken into account and factored into a project to ensure you can achieve your desired outcome. An outsourced telemarketing campaign can give you the much-needed push for achieving your sales goal. Contact www.khired.com to benefit from their expert telemarketing services. Our B2B and B2C lead generation campaigns ensure organizational growth and increase revenues.