Your website is often the heart of your B2B brand. Quite often, the website is the first touchpoint where your customer lands. In fact, much of the company’s credibility is based on the website’s design. This means that your website is a lot more than just an online brochure.

But here’s the catch: with rapidly evolving trends, the websites age fast. Several things about it can cost you leads and revenue. These include:

• Outdated layouts
• Slow loading times
• Confusing layout and navigation

So, as the website bounces the incoming traffic back, the revenue also gets affected. This is why most of the businesses tend to refresh, or more precisely ‘redesign’ their website every 2-3 years. But this website redesign comes at a certain cost.

This is what is discussed in this article. We will have a walkthrough on the following: 

• Cost breakdown of redesigning a website
• The factors that affect the price
• Tips to cut down the cost of redesigning a website

Let’s first begin by understanding the different scopes of website redesigning.

The Four Styles of Website Redesigning

There’s a lot more to website redesigning than just changing the colors and icons. Here, we discuss the different scopes that encompass the field of website redesigning.

1. Fresh Coat (Redecoration): This is just like repainting your website and adding some new pictures and features. However, this is mostly surface-based, enhanced user-interface changes. Based on the work done, this requires less effort and less money.
2. Make It Run Better (Rewire): Since it’s about the website’s running quality, this one takes things slightly deeper. It involves upgrading tools like CMS, data migration to cloud servers, or even improving security. And, of course, with increasing technical work (improving and upgrading some backend services and functionality), the price of redesigning also increases.
3. A Combination of Both (Remodel): This one combines visual polishing and technical upgrades. It involves remodeling of the website’s entire backend structure. True, there is more work, more tools, and more effort needed, which raises the total costs. However, the final result is worth investing in.
4. Rebuild from Scratch (Rebuild): In this approach, you discard the previous website and start building from scratch. While you can take the material (content and pictures) from the previous one, from the first to the last page, you redevelop every aspect of the website. This is the most expensive option, but it sets a strong foundation for your product.

Website Redesigning: Cost Breakdown

Similar to the MVP development cost, website designing and redesigning also come at a certain price. Here’s a quick but detailed look at this cost breakdown:

Factors Driving the Price of Website Redesign

To understand where your invested money actually goes, let’s dive into the key factors that drive the cost of bespoke web development.

1. Strategy and Planning

Whether it’s website development or redesigning, strategy and planning remain the first and foremost steps. It is the phase where you map out your journey and understand the requirements.

A strategy is like a blueprint and should always be on the table — whether you’re redesigning a website for your client or having your own website rebuilt by a service provider company.

This strategy-making could be a straightforward process or one with more complexities, depending on the complexity of the website. And here’s where the costs begin to differ.

2. Design: Custom or Template

First impressions indeed matter the most. So, the website’s first look for the user impacts big. Here, you have two options:

• Use a template: This is a faster and cheaper approach, but you may end up giving a generic look to your website.
• Go for custom design: This approach includes tailored layouts, interactive elements, and brand-specific visuals. Taking this approach offers a more refined outlook on the website. However, custom designing does cost more.

3. Content Creation 

Redesigning a website without updating the content is like renovating a house, keeping the same old furniture. This content is inclusive of the following: 

• Web copy (web page content)
• Case studies
• Service page descriptions
• Blog articles

For B2B websites, messaging needs to be clear, persuasive, and problem-solving. Based on these requirements, the cost of website redesigning tends to increase. 

4. Website’s Size 

The more pages you have, the more expensive it gets. It’s because the development of each page takes design, development, and content time. For example, a 15-page site is bound to cost less than a 100-page site. So, if your business covers multiple products or service categories, expect the price to climb.  

5. Development Complexity 

B2B websites rarely stay “static.” Many of them need additional features, such as calculators, pricing request forms, booking tools, or customer portals. Similarly, animations, multilingual support, or custom workflows all add to the website’s complexity. Each of these features requires much time and effort, i.e., hours of coding and testing.

However, the cost also differs based on what type of feature is to be added. For instance, a live chat integration will cost much less compared to a full CRM integration or quoting tool. 

6. SEO and Site Speed 

A beautiful site is useless if no one can find it. SEO involves structuring pages correctly, optimizing metadata, and making sure your site loads fast on both desktop and mobile. Though this might add numbers to the total costs, skipping this step can lead to losing search traffic after launch. 

Smart Tips to Add More Value 

• Keep it simple: Start with what you need most. Don’t overbuild early on—avoid paying for features you won’t use.
• Agree on the fixed cost: Ask for clear pricing before work begins. Fixed-cost projects make budgeting easier.
• Do some things yourself: If you can write copy or gather images, you can save a chunk of the budget—just make sure you stay on schedule.
• Plan for SEO ahead: Avoid surprises by including basic SEO and mobile-friendliness from the start—it’ll save on traffic losses later.
• Ask for training: A good agency will show you how to update your site. It’s worth asking upfront—helps you avoid paying later.

Final Thoughts

A B2B website redesign is a smart business investment that businesses of all sizes make to stay competitive. It’s like giving a modern and welcoming makeover to your or your client’s digital presence.

However, this redesigning comes at a certain price. For custom websites, this price is higher since it includes customization per the business’s unique needs. But with a clear budget and good plan, your redesigning becomes a powerful tool, not just an expense.

Frequently Asked Questions