Transforming Matrimonial Services with a High-tech Online Matchmaking Platform

Client’s Introduction

Simple Rishta, a European matchmaking website with a broad consumer base globally, was looking to transform matrimonial services. The company wanted to develop a high-tech online matchmaking platform system that would ensure reliability and maintain confidentiality. Unlike traditional dating websites, Simple Rishta aimed at making matrimonial services more reliable by restricting direct access to user profiles and verifying the candidates’ information through independent means. Similarly, the client wanted the digital platform to be robust, fully automated, and intuitive to ensure data privacy and reliability.  

Key Challenges 

Lack of Credibility

 

   Traditional rishta aunties

      and marriages bureaus

      are no longer credible

   Most matchmaking

     sites have fake user

     profiles and allow

     registration without

     verifying information

Mismatched Profiles

   Mismatching is a huge

     challenge for individuals

     looking for marriage

     proposals

   Mismatched couples

     have the lowest

     marriage success rates

Time Consumption

 

   Traditional

      matchmaking methods

      are less efficient,

      expensive, and time-

      consuming

    Individuals don’t have

       enough time to look for

       suitable marriage

       proposals

Lack of Credibility

   Traditional rishta aunties

      and marriages bureaus

      are no longer credible

   Most matchmaking

      sites have fake user

      profiles and allow

      registration without

      verifying information

Mismatched Profiles

   Mismatching is a huge

     challenge for individuals

     looking for marriage

     proposals

   Mismatched couples

     have the lowest

     marriage success rates

Time Consumption

   Traditional

      matchmaking

      methods are less

      efficient, expensive, and

      time-consuming

    Individuals don’t have

      enough time to

      look for suitable

      marriage proposals

The Solution 

9

Fast and Accurate Results

Our team at Khired Networks combined tradition with technology and developed a robust matchmaking platform that gives fast accurate results. The newly developed system reinvented matrimonial services by enabling individuals to find suitable marriage proposals according to their desires and preferences.

9

Independent Data Verification

Data verification from independent sources improved reliability and eliminated the chances of misrepresentation. By registering online and providing details about their preferences, individuals can get the best matches and find a sincere life partner. 

9

Confidentiality & Reliability

Simple Rishta offers unique features to ensure confidentiality and reliability. Some of these features are given below: 

The system restricts direct access to users’ profiles 

Candidates’ information is verified online within two weeks 

Personal details are disclosed on the consent of interested parties. 

A state-of-the-art matchmaking system ensures maximum accuracy 

Marriage aspirants can find a sincere life partner with confidentiality and reliability. 

9

Marketing & Promotion

Following robust and targeted digital marketing initiatives taken by our team, Simple Rishta became one of the leading matrimonial services providers worldwide. We extensively worked on platform’s branding and promotion to expand its outreach and generate organic leads. 

9

Customer Support

Providing impeccable customer support is critical to corporate growth and development. Hence, Khired Networks helped Simple Rishta provide round-the-clock customer support to timely respond to their clients’ queries and win their loyalty. 

The Results 

Simple Rishta made it quite simple and easier to find a suitable marriage proposal online. Instead of going to unreliable marriage bureaus or searching for traditional rishta aunties, candidates can submit their personal information through an online application form. 

In a very short time, Simple Rishta became one of the most trusted and reliable matchmaking platforms trusted by thousands of people across the globe. Particularly parents are highly satisfied with this high-tech system because it allowed them to find suitable marriage proposals for their children across diverse religions, castes, ages, qualifications, castes, and locations. 

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