by Fatima Pervaiz | May 22, 2024 | Business
Digital content is the backbone of corporate branding. Compelling content attracts prospects and helps businesses drive more conversions. However, there has to be an easy-to-use platform that marketers and team leads can use to create and publish digital content...
by Fatima Pervaiz | Feb 27, 2023 | Business, Digital Marketing
The digital age has brought massive changes in marketing strategies, particularly in the SaaS industry. Most SaaS companies use B2B marketing to grow their customer base, increase revenue, and position themselves as industry leaders. However, converting B2B leads...
by Fatima Pervaiz | Dec 15, 2022 | Artificial Intelligence, Business
Artificial Intelligence is no more an anonymous term today. AI technology is playing a key role in transforming businesses in every sector. Next-generation AI-based systems are helping businesses achieve operational efficiency and meet the ever-changing needs of their...
by Fatima Pervaiz | Dec 2, 2022 | Business
Software as a Service (SaaS) has been a buzzword in the global IT sector nowadays. Experts believe SaaS adoption is no more a choice; rather, it has now become a necessity to grow in the future. This software delivery model is becoming rapidly popular among businesses...
by Fatima Pervaiz | Nov 2, 2022 | Artificial Intelligence, Business
The post-pandemic era marked several changes in organizational strategies. From the growing popularity of remote work to rising migration toward business process outsourcing, the business world is taking different steps to stay competitive. In recent years, cloud...
by Fatima Pervaiz | Oct 21, 2022 | Business
The global outsourcing industry has seen massive growth in recent years. When the covid-19 pandemic disrupted organizational activities worldwide, companies shifted towards outsourcing. This model helped them ensure round-the-clock business continuity and meet their...
