Digital Marketing Manager

Job Description 

We are seeking a highly skilled and dynamic Digital Marketing Manager to join our team and spearhead our international client’s marketing efforts. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention. 

Responsibilities include: 

• Managing, creating, and publishing original, high-quality content on social platforms 
• including Facebook, Instagram, Twitter, LinkedIn 
• Designing social media strategies and content calendars to achieve marketing targets 
• Creating & executing content marketing strategies 
• Creation, implementation, and optimization of digital marketing campaigns across Google Search, Display, YouTube, LinkedIn, and Facebook 
• Analyze digital data to draw key recommendations around messaging/targeting 
• Analyze competitor keywords to optimize PPC campaigns 
• Responsible to grow subscribers of the LiveCosts Podcast & Blog 
• Conduct social media audits to ensure best practices are being used 
• Engage and respond to customers on all social media channels in a timely and brand-appropriate, fashion 
• Continuously leverage learnings to refine audience profiles across various channels 
• Execute, manage and track monthly social media ads 
• Maintain a digital dashboard of several different accounts and prepare monthly performance reports 
• Stay up-to-date with new digital technologies and social media best practices 
• Continuously run & optimize email marketing campaigns to grow monthly MQL targets 
• Adapting content to fit social platform best practices 
• Assist with website updates or other digital advertising as needed 
• Management of company CRM (HubSpot)

Key Skills include;

• Experience in Email Marketing and general Digital Marketing execution. 
• Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) 
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools 
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, SEMrush, etc.) 
• Experience developing and implementing targeted email campaigns 
• Ability to write compelling content that meets specific best practice Search optimization criteria 

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field; additional certifications in digital marketing are a plus. 
• Exceptional proficiency in English communication, both written and verbal. 

Perks & Benefits:

• Fuel Allowance 
• Provident Fund Scheme 
• Health Insurance 
• Sick, Casual, & Annual Leaves 
• Paternal & Maternal Leaves 
• Share Ownership Program 
• Sales Incentives 
• Social Welfare