Are you struggling to market your SaaS company and succeed in the highly competitive cloud computing industry? Don’t worry, you’re not alone!
A recent study by ReportLinker predicted that the global cloud computing market would grow by 17.9% during the next five years and reach $1240.9 billion by 2027. These numbers are staggering; however, they also present a new challenge to businesses on how to cope with this competition. Most importantly, meeting ever-evolving consumer needs amid technological advancements and changing industry regulations would never be an easy task.
Here comes digital marketing, which can help SaaS companies expand their outreach and target the right market segments to boost their corporate growth. Hence, this article discusses the importance of digital marketing for SaaS companies and shares some valuable tips for marketers to stand out in the SaaS industry.
So, let’s get started!
What is Digital Marketing for SaaS companies?
We all are aware of the term digital marketing, which is a marketing technique that involves leveraging digital resources and modern technologies for branding and promotion. In simple words, digital marketing is all about using social media, the internet, and digital infrastructure to reach prospects and generate leads.
When we talk about digital marketing for SaaS companies, it refers to promoting a SaaS company or SaaS product online. However, you need to closely monitor user behavior and map customer journeys to reach your target audience and get your desired results.
How Digital Marketing for SaaS companies is Different from Conventional Digital Marketing?
The primary difference between SaaS digital marketing and conventional digital marketing lies in buyers’ expectations. SaaS users are extra scrutineers when it comes to their specific needs and expectations. Instead of knowing about the product, they are more interested in knowing how the specific SaaS product is going to solve their problems. Hence, SaaS companies plan their digital marketing campaigns keeping in mind their customers’ needs to fascinate them towards their SaaS product.
For this purpose, SaaS marketers closely observe buyers’ journeys while planning their future marketing strategies. A buyer’s journey is extremely helpful in understanding the behavior of potential customers and identifying their needs. Moreover, SaaS companies make different marketing plans tailored to their SaaS subscription models and satisfy their end users.
Importance of Digital Marketing for SaaS companies
Digital marketing servers as the lifeline for SaaS companies. Given below are different ways SaaS companies can achieve long-term sustainability with targeted digital marketing strategies:
1. Omnichannel Engagement
No business can succeed in today’s digital landscape without omnichannel engagement. The term refers to the process of maintaining an active presence on different online channels like social media to engage with the target audience. Since SaaS companies operate digitally, they need to use the right marketing channels to reach prospects and convert their site visitors into loyal customers.
Hence, digital marketing can help SaaS companies grow online and strengthen their reputation in the SaaS industry. Besides, they can use famous social media sites like Facebook, Instagram, and LinkedIn for networking with industry leaders and connecting with key executives.
2. Real-time Performance Monitoring
The biggest advantage of digital marketing over conventional marketing is that the former allows marketers to monitor the performance in real time. You can get real-time data to analyze how your digital marketing strategies are performing. Based on these stats, you can make quick changes and improve the effectiveness of your advertising campaigns.
This way, SaaS companies can get actionable insights to make informed decisions when it comes to promoting their products or services across different channels. Similarly, they can track how many users booked demos each month and how much time they spent on the website.
Moreover, digital marketing also offers valuable information about email subscribers, comments, and pages visited across different devices, platforms, and browsers. Based on these real-time insights, you can determine your top-funnel campaigns for the future and achieve your desired results.
3. Organizational Growth
Digital marketing is all about branding and promotion that ultimately lead to increased organizational growth. The more customers know about your SaaS products and services, the more they are likely to pay for subscriptions. As a result, your can take your SaaS business to the next level and become a leader in the global SaaS industry.
Apart from increasing your firm’s reputation, digital marketing for SaaS companies improves your brand value on a global scale. You can cash this brand value while negotiating with potential customers and reaching new clients. Usually, SaaS buyers prefer vendors with a positive brand image in the SaaS industry. You can reshape your brand recognition by reinventing your digital marketing efforts and targeting the right market segments.
4. Long-term Sustainability
Acquiring new customers isn’t difficult; however, retaining existing clients is the most common challenge businesses face today. Research shows that retaining old customers is ten times less expensive than onboarding new clients. Besides, repeat customers spend 67% more as compared to new ones.
Digital marketing is an effective way to retain old customers because it allows SaaS businesses to monitor their users’ behavior and modify their plans accordingly. You can achieve long-term sustainability by organizing your digital marketing campaigns as per your customer’s needs and delivering exceptional results.
Digital marketing plays a key role in improving brand image and reaching prospects by leveraging online resources. The technique defines the way a business introduces itself before potential customers and influences their buying decisions. Targeted digital marketing campaigns deliver instant results and help SaaS businesses achieve corporate excellence.
Today’s SaaS industry is highly competitive and dynamic. To succeed in this digital landscape, SaaS companies need to leverage digital marketing and focus on their branding and promotion. digital marketing for SaaS companies concentrates on buyers’ needs and encourages them to try a specific SaaS product or service. As a result, it offers benefits like long-term sustainability, organizational growth, informed decision-making, and omnichannel engagement.
Contact Khired Networks to leverage our SaaS digital marketing expertise and grow your SaaS business while keeping your budgets in control.