If you’re running a business in 2023 but don’t have a mobile app, you will soon run out of competition!
Yes, it’s true. Businesses with mobile apps are five times more likely to convert leads and achieve gross sales targets. Moreover, research shows that mobile apps are the preferred choice of 85% of buyers compared to websites.
With nearly 7 billion smartphone users, brands cannot even think of not having a mobile app in today’s digital era. A study by TechJury shows an average adult checks their phone every 5.5 minutes and spends 90% of their time exploring different apps. Allied Market Research predicts the global mobile app development market will reach $777.4 billion by 2032.
This article will discuss why mobile apps are crucial for business growth and explore five key benefits of mobile app development.
So, let’s get started!
5 Stats That Show Why Your Business Must Have a Mobile App?
As a business owner, your ultimate goal is to get more leads and maximum conversions. The best way to achieve this objective is to transform buyers’ shopping experience. Mobile apps offer seamless product research and influence users’ buying decisions. This quality makes these platforms an essential part of the customer success journey.
Here are five statistics that reveal the importance of having a mobile app for businesses:
- About 90% of mobile internet time is spent using mobile apps:
- Every $1 spent on user experience generates $100 ROI
- The IPO of app-based startups is 825% higher as compared to that of non-app-based startups
- Mobile apps powered by Augmented Reality (AR) have 20.7% more engagement time
- Mobile apps channel about 57% of digital media consumption globally
Mobile Apps Vs. Other Platforms
Imagine leading an organization that doesn’t have a website. You can’t market yourself to millions of online customers. Your brand identity would be fragile. Ultimately, your business will run out of competition.
That means you can’t even think of not having a website in today’s digital era. Mobile apps are even more critical than websites because they attract potential buyers and convert them into loyal customers. It is not just an unrealistic claim; several studies have proved it.
For instance, a survey by Compuware suggests that 85% of customers prefer mobile apps for online shopping to websites. Consumers believe mobile apps are faster, more convenient, and more user-friendly.
Similarly, social media is also a good marketing source for reaching potential leads. However, it cannot offer you mature leads, as most users come on social networking websites to compare different brands and hook up with friends. With a mobile app, you can encourage users to purchase and eventually contribute to your business growth.
Benefits of Mobile App Development For Businesses
Explore five ways mobile apps can boost your corporate growth and take your business to the next level:
1. Connect with Customers Better
There are over 7 billion smartphone users globally. Every customer having a smartphone can be your potential lead. And mobile apps are the best way to connect with these clients and achieve a high conversion rate.
For instance, research shows mobile app usage time is seven times more than mobile browsers. With this trend, 85% of consumers prefer mobile apps to websites when buying something online.
Therefore, by having a robust and user-friendly mobile app, you can reach potential customers better and optimize their buying experiences. They can explore the latest products, receive quick updates, and avail special discounts. As a result, they will stay longer with your organization and become your loyal customers.
2. Strengthen Your Brand Identity
Every brand is a business, but every business is not a brand. Look in your niche. There are thousands of competitors with a wide range of products. However, only a few of them are considered market leaders. And this reputation is not achieved overnight; it takes months or even years.
Although every marketing effort contributes to strengthening brand identity, mobile apps are a cherry on the top. It plays a crucial role in building trust and credibility with customers. Besides, your brand ambassador is available anytime, offering users the correct information or services.
Eventually, you can promise a seamless experience with a mobile app. Customers prefer to visit your app before purchasing and stay updated with the latest offers and new arrivals.
3. Higher Engagement Rates
Another key feature of mobile apps is that they keep sending regular notifications to users. These notifications help increase user engagement rates.
Take the example of the KFC mobile app. You need not visit their website to see what’s new. The app will inform you about hot deals, special discounts, or new products via instant alerts or notifications. Eventually, it pushes you to review these notifications, making you more likely to place an online order.
Similarly, your mobile app can keep customers engaged with your products or services. They will open your app for the latest updates and take action whenever they receive a new notification.
4. Customer-centric Marketing
Mobile apps are a great source of collecting customers’ data. Businesses can track the products most popular among users, their search preferences, and engagement times. From onboarding to checkout, the app records complete client buying journey details.
These insights are helpful in running retargeting campaigns. You can analyze consumer behavior to understand their preferences and make custom recommendations for better results.
Eventually, customer-centric marketing helps businesses drive more conversions and outperform their competitors. This is how mobile apps contribute to organizational growth and increase chances of success.
5. Long-term Cost Efficiency
Marketing is the lifeline for any business. However, it can be costly, particularly for startups. Companies should leverage all channels to advertise their products or services and reach potential customers. This approach requires sufficient resources and budgets to get the desired results.
On the other hand, mobile apps cut down advertising budgets by eliminating the need for tangible resources. Instead of spending money on billboards and neon signs, you should make your mobile app more user-friendly and intuitive.
This approach allows mobile apps to optimize user experience and boost employee efficiency. Hence, you can save money in the long run without affecting the performance of your marketing campaigns.
Final Thoughts
Mobile apps and websites are necessary tools to compete with businesses in today’s digital era. While all these platforms are equally beneficial, mobile apps take the lead in profitability and user engagement.
Hence, if you want your business to thrive, make sure you have a robust and user-friendly mobile app. Partner with a reliable mobile app development company that understands your requirements and has relevant expertise.
An intuitive mobile app will help you reach potential leads, establish your brand identity, and improve engagement rates. Eventually, you can boost your sales and achieve long-term sustainability.