The global ecommerce ecosystem is booming. Recent technological advancements have fueled the growth of ecommerce websites all over the world. 

Look at these numbers. 

Over 2.71 billion people shop online annually. With 24.5 million online stores, ecommerce companies are predicted to generate approximate sales of $6.3 trillion in 2024. And it doesn’t end here; nearly 20% of retail purchases take place online. 

When it comes to building an ideal online store, three options are popular among ecommerce brands: BigCommerce, WooCommerce, and Shopify. Being the world’s best ecommerce platforms, they have millions of users across the globe and seamlessly manage thousands of transactions every day. Besides, each platform has unique features that make it stand out. 

Shopify, for example, is famous for its user-friendly interface. You can set up and run an online store on Shopify as quickly as possible. Similarly, BigCommerce offers an all-inclusive dashboard that brings key features in one place. WooCommerce is an affordable open-source option that better suits WordPress users. 

So, which ecommerce site builder is the best in 2024? Check out this comprehensive comparison between BigCommerce vs WooCommerce vs Shopify to make an informed choice. 

Let’s get started! 

BigCommerce vs WooCommerce vs Shopify: Introduction 

What is BigCommerce? 

BigCommerce is a cloud-based online store builder. Known for engaging user experiences, this all-in-one platform allows you to build, customize, and launch ecommerce sites with advanced features. Besides, store owners can effectively manage shipping orders with secure payments. 

In addition to store creation and management, BigCommerce is the perfect tool to closely monitor the site’s performance. Thanks to its advanced analytics that keep you updated with shoppers’ behavior to make data-driven decisions. 

Similarly, you don’t need advanced technical skills or coding expertise to set up and run an online store with BigCommerce. The platform is user-friendly and offers simplified order management. You can access a wide range of customizable themes and integration options to enhance the performance of your ecommerce site and generate high profits. 

Pros and Cons of BigCommerce 



Advanced built-in features for SEO, marketing, and analytics, no need for third-party apps 

An expensive option, particularly for small businesses 

Offers a wide range of processing options 

Has a steep learning curve that can be overwhelming for beginners 

Single page checkout 

Limited design flexibility makes it difficult to customize themes without coding knowledge 

Zero transaction fees 

Exceeding sales thresholds may increase costs 

Multichannel selling option enables easy integration with Amazon, eBay, and social media 

CMS is not suitable for stores with extensive content 

Highly scalable platform 

No mobile app 

Suitable for both SMEs and large enterprises 

Slower loading time can affect buyers’ experiences 

Offers enterprise-grade security features 

Paid apps are required to access advanced functionalities 

Brings robust SEO capabilities that improve the store’s visibility in SERPs 

Less intuitive page builder 

Offers responsive and customizable themes 

Limited themes 

Supports multiple currencies 

Multilingual support requires additional apps 

Exclusive Features of BigCommerce 

Want to know what makes BigCommerce stand out? Check out these exclusive features:

1. Staging Environment for Testing

With BigCommerce, developers can test changes to their online store before going live. The platform offers a staging environment to ensure new features and integrations work correctly per buyers’ needs without disrupting the live site. You don’t require any third-party tools to access this feature.

2. B2B-specific Functionality

If you are developing a B2B e-commerce site, BigCommerce should be your preferred builder because it offers unique functionalities to B2B stores. You can publish extensive product catalogues, offer personalized experiences to buyers, and set bulk pricing. Similarly, customer group segmentation can streamline buyer’s journey and result in higher satisfaction.

3. Multi-Storefront Capability

Ecommerce businesses with multiple online stores rely on BigCommerce to manage multiple storefronts from a single dashboard. This centralized functionality allows entrepreneurs to target different markets or customer segments. They can sell different varieties of products online without creating separate accounts.

4. Automatic Currency Conversion

Every ecommerce brand strives to become global. BigCommerce facilitates a globalization strategy with automatic currency conversion based on the shopper’s location. There is no need to install separate plugins to convert currencies. A buyer from the US can see product prices in Dollars while the one accessing your store from the UK would see them in pounds. 

What is WooCommerce? 

Name the four best e-commerce plugins for WordPress, WooCommerce would be at the top. This open-source online site builder is popular among the global WordPress community. The platform brings wide customization options and strong built-in capabilities giving entrepreneurs enhanced control over their site’s design and functionality.  

Similarly, WooCommerce offers a multitude of attractive designs, themes, and animations to make your online store more attractive. Above all, it is completely free. You don’t need to pay anything to access this amazing tool to build your ecommerce store. 

Additionally, WooCommerce is not confined to online stores or e-commerce sites only. You can also develop business websites, blogs, or professional portfolios with this website builder. This property gives WooCommerce an edge over Shopify which is dedicated to ecommerce stores. 

Pros and Cons of WooCommerce 



Highly customizable plugin allowing users to tweak online stores tailored to their niches. 

Resource-intensive tool that slows down site speed when handling high volumes. 

Seamlessly integrates with WordPress, the world’s most popular CMS. 

You need a WordPress site to build an online store with WooCommerce 

Supports a variety of product categories 

Some payment gateways charge transaction fees while integrating with WooCommerce 

Has a large and active community to troubleshoot issues and find instant solutions 

Requires regular maintenance to ensure compatibility with WordPress 

Completely free to use. 

Some WordPress themes and plugins are not compatible with WooCommerce 

Gives complete ownership and control over data, such as client information, product details, etc. 

Shop owners are responsible themselves for protecting against cybersecurity threats. 

Suitable for businesses of all sizes. 

Becomes complex and overwhelming with different customization options 

Inherits robust SEO capabilities of WordPress. 

Extensively relies on community support and documentation 

Offers various premium plugins and paid themes 

Limited design customization options. 

Businesses can enhance their store’s functionality with extensions. 

Premium extensions can increase the project cost as predicted initially 

Ideal for non-technical users with no coding background. 

Custom features and troubleshooting require technical knowledge 

Exclusive Features of WooCommerce 

Discover the latest features of WooCommerce that make it the preferred choice for WordPress developers:

1. Integration with WordPress Ecosystem

WordPress, the world’s most used content management system, has robust functionalities. By integrating WooCommerce with WordPress, developers can leverage these functionalities to build high-performing online stores. Entrepreneurs can add WordPress plugins, tools, themes, and extensions to their ecommerce stores for a cohesive experience. No other ecommerce platform can match this exclusive functionality of WooCommerce.

2. Extensive Customization Options

Some ecommerce stores need to organize products into custom categories. WooCommerce streamlines this customization process for online stores. Custom taxonomies help developers add unique product attributes or niche-specific functionalities to make sites more engaging and intuitive. This level of customization is valuable for ecommerce businesses with specialized product catalogues.

3. Seamless Integration of Content and Commerce

WooCommerce is not a traditional ecommerce platform. It brings rich content and commerce integration functionalities that go beyond product listings and transactions. You can create well-organized and engaging product pages, customer stories, product reviews, blogs, etc. This unique blend of content and commerce strengthens inbound marketing and drives more conversions.

4. Multisite Capability

WordPress Multisite is another unique functionality offered by WooCommerce. Entrepreneurs can manage multiple online stores and achieve their sales targets from a single WordPress dashboard. Each store can have a unique name or domain and target specific audiences based on their shopping preferences.  

What is Shopify? 

If you are building an online ecommerce store for the first time, you must start with Shopify. This platform beats the rest in terms of ease of use. It has a simple interface where you can list products, upload images, and add relevant information in a few minutes. 

The core strength of Shopify lies in its dashboard, which is very simple, clear-cut, and user-friendly. You can manage all aspects of your ecommerce site in one place, whether it is product uploading, buyer analytics, or migration.  

Likewise, if you want to scale your business, Shopify gives you the flexibility to expand your online store without interrupting the performance. Moreover, it has a rich ecosystem of advanced third-party apps that can enhance your store’s functionality and boost user experiences. With 2.1 million daily active users, Shopify currently rules the global ecommerce industry. 

Pros and Cons of Shopify 



The easier ecommerce site builder, ideal for beginners entering the industry. 

Charges monthly subscription fees, making it less viable for startups and small businesses. 

A robust app ecosystem comprising thousands of apps, tools, and integration options. 

Third-party payment gateways also require additional fees. 

Provides secure and reliable hosting powered by SSL certification and level 1 PCI compliance. 

Customization requires knowledge of Shopify’s templating language Liquid. 

Adjusts to the growing needs of small and large enterprises with high volumes of traffic. 

Some features are dependent on integration options 

Offers round-the-clock customer support via email, phone, and chat. 

Switching themes required reformatting, which is a time-consuming and hectic process 

Can process credit card transactions without integrating with third-party payment gateways. 

Migration to Shopify is a bit difficult and takes more time. 

Seamlessly integrates with Amazon, eBay, Facebook, Instagram, and more. 

Limited content management capabilities 

Brings a variety of responsive themes 

Has a fixed and non-flexible URL structure that can negatively affect SEO performance 

An all-in-one ecommerce store builder with advanced built-in features. 

Paid Shopify apps can increase operating expenses 

Has an active community and resources for support 

Advanced reporting requires a subscription to expensive plans 

Offers advanced SEO and marketing tools for improved performance and more sales. 

Doesn’t give users complete control over server settings and infrastructure. 

Exclusive Features of Shopify 

There is a reason why millions of ecommerce store owners prefer Shopify to sell products or services online. Below are some exclusive features that merit their consideration.

1. Integrated Payment Processing

Shopify has an integrated payment process system that allows merchants to accept payments via credit cards directly through their stores. The integration simplifies the checkout process by eliminating the need for third-party payment gateways. Besides, it provides buyers with a seamless shopping experience and reduces transaction fees. Eventually, streamlined financial operations contribute to the economic growth of ecommerce sites.

2. Unified Online and Offline Sales

The second important feature is Shopify POS (Point of Sale). This robust system seamlessly integrates with online stores so that merchants can unify their online and offline channels in one place. With this option, entrepreneurs can manage sales, inventory, and customer data of ecommerce sites and physical stores from one single dashboard. Hence, synchronized operations between online and offline stores drive economic growth.

3. Enterprise Level Solution

Shopify Plus is another amazing feature. It offers advanced functionalities like customizable checkout, higher API limits, and dedicated account management. Additionally, merchants can leverage automation tools, enhanced security, and enterprise-level security to effectively handle high volumes of traffic and ensure smooth operations.

4. Templating Language

Shopify has developed a powerful template language Liquid. Developers can use this language to build personalized online stores by manipulating CSS and HTML. Liquid makes complex customization look like a breeze. Merchants can implement complex customizations to their ecommerce sites to build engaging user interfaces and bespoke solutions aligned with their brand identity. 

BigCommerce vs WooCommerce vs Shopify: Side-by-side Comparison 

The below table highlights the key strengths and limitations of BigCommerce vs WooCommerce vs Shopify based on different metrics: 





Ease of Use 


Complex (Requires WordPress knowledge) 

Very Easy 


Moderate to high  

Low to high (Depends on premium themes and plugins) 

Moderate to high 



Highly customizable 

High customization (Requires Liquid knowledge) 


Built-in features and App Store 

Extensive options through WP plugins 

Vast store for enhanced functionality 


Responsive themes with a limited selection 

A wide variety of themes 

A large section of responsive themes 


Built-in SEO tools 

Excellent (WordPress SEO capabilities) 

Built-in SEO tools 



High (Requires proper hosting) 


Payment Gateways 

Multiple Options, No Fees 

Extensive Options (some may have fees) 

Multiple Options, Shopify Payments 


PCI Level 1, SSL, Automatic Backups 

Depends on Hosting, SSL, Security Plugins 

PCI Level 1, SSL, Strong Security 






Integrates with multiple channels 

Depends on plugins 

Integrates with multiple channels 

Mobile Responsiveness 


Depends on theme 


International Sales 

Multi-currency, Limited Multi-language 

Multi-currency, multi-language (with plugins 

Multi-currency, multi-language (with apps) 

Content Management 





Comprehensive reporting 

Plugin dependent 

Comprehensive reporting 



High (open source) 






BigCommerce vs WooCommerce vs Shopify: The Final Verdict 

Based on our detailed comparison of three popular online store builders, the core question is which platform is the best. Here’s our verdict. 

BigCommerce is an ideal platform for growing businesses looking to scale. Besides, it has a moderate learning curve that allows non-technical users to manage e-commerce sites without any difficulty. Strong B2B functionality and a minimum reliance on third-party apps make it an ideal choice for e-commerce sites with a limited client base. 

WooCommerce, as discussed earlier, is specifically designed for the WordPress community. So, online WP stores with rich content and high traffic volumes should choose WooCommerce for excellent content management, unlimited customization, and cost-efficiency. 

Lastly, Shopify is an easy-to-use solution perfect for SMEs and e-commerce startups. It offers an integrated payment processing, multi-channel selling, and templating language that allows merchants to run e-commerce sites without any coding knowledge.